Win Organic Non-Alcoholic Wines

A WINing New Product Line – Win Organic Non-Alcoholic Wine

Introducing Win Organic Non-Alcoholic wine from Spain, produced from wine Made with 100% Organically Grown Grapes. Win Alcohol-free wines are made with 93% alcohol-removed wine from classic Spanish organic grape varieties to produce Spanish White Win Verdejo, Sparkling Verdejo, and Spanish Red Tempranillo. Win alcohol-removed wines contain less than .5% ABV, and are fully natural, coming from organic vineyards in the prestigious Duero Valley in Spain. Using proprietary, non-chemical techniques, the Win-makers have retained the flavors, aromas and primary characteristics of the original wine. The Win line of non-alcoholic wines is produced by Sin Alcohol, utilizing wines of Bodegas Familiares Matarromera (producers of our Granza wines).

Win Verdejo Organic Non-Alcoholic White Wine

Bright pale-yellow color. Aromas of ripe melon, crisp green apple and herbal tones inherent to the Verdejo variety including anise and fennel. It has a nice medium, mid-palate acidity with hints of melon and a light lemon finish.

Win Tempranillo Organic Non-Alcoholic Red Wine

Clean and bright, with an intense ruby red color. On the nose it is earthy and complex with a significant presence of red fruit and berries. Red cherry and berries on the palate with medium tannins and a light coffee finish.

Win Sparkling Verdejo Organic Non-Alcoholic Wine

Pale straw yellow color with lemony highlights and persistent, fine bubbles. On the nose it has ripe melon, honeysuckle and herbal, aniseed and fennel touches inherent to the Verdejo variety with touches of green apple and lemon. The palate has moderate acidity with a creamy mouthfeel, with tropical fruits hinting of ripe melon and banana, with a crisp lemon finish.

Win-ing Differences of Win Organic Non-Alcoholic Wines

Win non-alcoholic wines soar above the leading brands of alcohol-removed wines in many aspects:

• Win is Made with 100% Organically Grown Grapes – Leading brand is derived from conventional wine, using toxic chemicals in grape production
• Win is 93% alcohol-removed wine – Leading brand contains 21% grape must “mosto” (grape juice concentrate)
• Win is Certified Gluten Free, Certified Vegan and Non-GMO Project Verified – Leading brand has none of these certifications
• Win alcohol-removed wines are not exposed to high temperatures or high pressure during production.
• The de-alcoholized wines used in Win are high-quality wines from the Ribera and Rueda DOs. These quality base wines come from a highly respected, well-known source of Bodegas Familiares Matarromera.

Win is Wine, Not Must

• Win is wine, not must.  Win is made of wine by fermenting wine and is then de-alcoholized, so as opposed to must-based drinks, Win is real non-alcoholic wine.
• Due to being wine and having been exposed to skin contact, Win has a much higher content of polyphenols and other natural antioxidants from the grape.
• In a tasting, Win has the characteristics of a wine that a must-based beverage cannot.
• Win contains lower content of calories and sugars, and contain less than 1/2 the calories of regular wine.
  

Win Organic Non-Alcoholic Wines Proprietary Production Methods

The winemaking process begins at the vineyard itself, through various processes that help obtain grapes likely to be lower in alcohol. Subsequently, this grape is pressed, then goes through a fermentation process, producing a highly aromatic wine. WIN is made from white or red wines, originating from grapes of the Verdejo or Tempranillo varieties grown in vineyards in Ribera del Duero and Rueda, two of the main Denomination of Origin areas in Spain. Unlike some of the major non-alcoholic wine brands, Win offers traceability from vineyard to bottle.

The organically grown wine used in Win has been fully fermented, resulting in a richer, more flavorful alcohol-removed wine, full of beneficial antioxidants. The non-alcoholic wine has the same health benefits as regular wine, but without the alcohol content. The polyphenols still present in Win can actually work more efficiently without alcohol consumption interfering, producing greater health benefits.

By means of an innovative and patented process, the aromas and alcohol are separated from the rest of the wine’s components. The process employs a patented system known as a Spinning Cone Column, which minimizes any loss of aromatic elements from the wine while extracting aromas and alcohol. The system was developed by Bodegas Matarromera over a period of more than ten years of research & development, and is unique in the world. There are never high temperature or high-pressure processes employed. The result is alcohol-removed wine that maintains the aromas and flavor profiles of the original wines.

Sin Alcohol is company of Bodegas Familiares Matarromera, a leader in sustainability and environmental care. 20-30% of their annual net sales is spent on research and development, with more than 20 R&D projects related to alcohol-free wine alone. The company has joint collaborations with 14 Universities & 16 technological Institutes, resulting in 8 process and innovation patents. Bodegas Matarromera has achieved great international success and continues to receive prestigious awards and recognition for its wine and overall business development. Matarromera applies modern technology for the highest quality winemaking. Matarromera infuses tradition and innovation along with superior grapes into all of its wines. The company has also demonstrated its commitment to the environment by employing numerous eco-efficient practices within the winery. This has transformed one of its wineries into the first fully sustainable facility and a pioneer in the CO2 emission calculation.

WINmaker Maria Sevillano, Bodegas Familiaries Matarromera

Maria holds a graduate degree in Chemistry  from University of Valladolid and Master’s degree in Innovation from the EOI. After a few years as coordinator and manager of R&D projects, in the field of polyphenol research, process development and environmental projects, she become the manager for the Environment and Sustainability area of ​​Matarromera family wineries, a department that she directs and coordinates everything related to energy efficiency of all our wineries including photovoltaic installations, and development of improvement plans in the entire sustainability area (resource control, waste water treatment, waste management, sustainable mobility, adaptation to climate change…).  She also manages the different environmental certifications that the organization has, with the aim of minimizing greenhouse gas emissions. Most recently Maria has taken over the management of the WIN Non-Alcoholic Wine production facility. WIN Alcohol Free is the result of a research project of several years and whose process was patented. In it, a system known as Spinning Cone Column is used, which minimizes any loss of aromatic elements from the wine while extracting aromas and alcohol.

Non-Alcoholic Wine Trend Continues

Though alcohol sales have gone through the roof this year, the increase in sales of non-alcoholic beverages has kept pace. As we enter a new year, there is no sign of the alcohol-free trend, fueled by a consumer commitment to health and wellness, going away anytime soon. In the Covid-19 and post-pandemic world, strengthening immunity through tactics such as drinking less alcohol will continue to be popular. The “sober curious” movement started by Millennial and adopted even more vigorously by Gen Z, has also created a strong market for non-alcoholic wine, beer and spirits. According to Wine Intelligence, “Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake.” Their research also shows that “26 percent of Americans said they would be likely to buy low or no alcohol wines.”

New York Times wine critic Eric Asimov recently wrote about the Non-Alcoholic wine trend:

“Wine is hard to imagine without the alcohol. It’s integral to its texture, flavor, complexity and, of course, the buzz. Yet interest in alcohol-free wine has grown rapidly over the last couple of years.

According to Nielsen data, retail sales of nonalcoholic wines in the United States shot upward during the year ending on Feb. 20, rising 34 percent over those 52 weeks after staying relatively stable from 2016 through 2019. The rise was even more pronounced, 40 percent, in the last quarter of that year, which included Dry January, a month of voluntary abstinence stoked by social media…But interest has nonetheless grown fast enough in the last year that some in the wine trade now see it as an exciting opportunity…

What’s the appeal? It’s not hard to fathom in a pandemic world that has become consumed not only with drinking wine — sales are way up on the alcoholic variety, too — but with healthfulness, mindfulness and the cluster of other self-care practices that are now referred to generally as “wellness.”

The option to drink wine without the physical and mental toll possibly exacted by alcohol? Cha-ching! Wine Intelligence, a consumer research organization, wrote recently that low- and no-alcohol wine was “an unmet consumer need,” particularly among younger people.”

Non-alcoholic wines are also popular among those committed to an alcohol-free or reduced alcohol lifestyle for a variety of health reasons. Win Non-Alcoholic wines contain less than half the calories of a normal serving size of full-alcohol wines. Lower calories and the lack of alcohol side effects are appealing to athletes who want to be at the top of their game. Having fewer calories is also appealing to those concerned about their overall calorie intake. The uses are endless, including elderly and expecting* consumers and new parents, a designated driver who wants to feel like they aren’t left out of the party, and anyone who wants to consume less alcohol on occasion. Having an organic, non-alcoholic wine option is a Win Win situation for wine lovers of all types.

*Win Non-Alcoholic wines contain less than .5% alcohol, therefor there may be a trace of alcohol remaining. We cannot make medical recommendations regarding its safety of consumption during pregnancy, so please refer to your physician for their recommendation.

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